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Fawry Brand Relaunch


BrandMEA UAE was honored to spearhead the strategic brand relaunch for Fawry, Egypt’s first fintech unicorn. In close alignment with founder Mr. Ashraf Sabry’s vision and through rigorous brand research, we meticulously crafted and realigned Fawry’s brand strategy. Our efforts included resolving critical design flaws, creating a sub-logo system, a harmonized Arabic logo, a bespoke typeface, and comprehensive identity applications. The project was encapsulated in a detailed brand manual to ensure consistency as Fawry accelerates its growth.

  • Service

    Brand Research
    Brand Strategy
    Brand Design
    Brand Governance

  • Industry


  • Published​

    March 26th 2019