Fawry Brand Relaunch

BrandMEA UAE was honored to spearhead the strategic brand relaunch for Fawry, Egypt’s first fintech unicorn. In close alignment with founder Mr. Ashraf Sabry’s vision and through rigorous brand research, we meticulously crafted and realigned Fawry’s brand strategy. Our efforts included resolving critical design flaws, creating a sub-logo system, a harmonized Arabic logo, a bespoke typeface, and comprehensive identity applications. The project was encapsulated in a detailed brand manual to ensure consistency as Fawry accelerates its growth.